Students at the University of California, Irvine, have created an Indigogo campaign called “Entertain the Kid,” which encourages students to take a selfie with an animated video of a child playing in a toy store.
The campaign, which launched on Wednesday and has been viewed more than 3.7 million times, asks students to send in their selfies with a hashtag that can be found on the video’s thumbnail.
Students can then tag the video on Instagram, Twitter, Facebook, Snapchat, or Google+ for up to 24 hours, after which the images will be tagged with their username.
The hashtag is the same one used on the Indiego campaign, and can be easily found in any photo on Instagram or Google+.
“Entertaining the Kid” has been created by a group of students from the University and the University College London, as well as from UC Irvine.
The group is asking students to tag their selfies in a hashtag on the original video.
“Students who use this hashtag will be able to tag the videos on Instagram and Twitter for up for 24 hours and will be rewarded for their work,” the group wrote on its website.
“This way, we will get students engaged with this topic, and make it fun to share,” the students said.
The Indiegobewomen group added that they will continue to make the video available for other students to share on their social media accounts.